My Recent Experience

Oversee all marketing functions for a UPS owned, enterprise B2B SaaS e-commerce logistics platform.

My responsibilities include strategy and enablement for channel/partnerships, paid media, content strategy, and the SDR team.

Delivery Solutions was acquired to be come a wholly owned subsidiary of UPS in 2022.

Oversee the entire marketing function for a B2B SaaS subscription management and billing platform.

Marketing-sourced revenue growth of 201% increase YoY and pipeline growth of 101% increase YoY.

Created and launched the Cash & Burn podcast, which surpassed 6000 streams in the first 6 months.

Led a complete brand refresh and website rebuild, focusing on enabling a self-led buyer journey that has increased web traffic and leads by 20% YoY.

As the first marketing hire at a B2B SaaS video platform, I built the marketing function from scratch, growing from ~$1M ARR to $8M ARR, leading the way toward a $19M Series B in July 2021.
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Oversaw the marketing & SDR team while company ARR increased 282%, doubling our customer base in 12 months, with 95% of ARR being marketing influenced and 79% of the pipeline being generated from marketing.

Led complete website rebuild and company rebrand from start to finish, including branding and go-to-market strategy for 2 new products.

I was the Head of Marketing and a Partner at this Inbound Marketing agency for growth stage B2B companies.

I oversaw marketing strategy for clients spanning various industries such as AI, real estate, SaaS, and financial consulting in both B2B and B2C sectors.

I had full ownership of digital marketing channels, including SEM, social media, content marketing, email/lead nurturing, while also identifying growth opportunities for all clients.

Additionally, I created, produced, shot, and edited The Marketing Cave podcast.