Written by
Carter Severns
Published on
November 30, 2023
“It comes down to understanding all the metrics used in your business, not in the SaaS industry as a whole. You do need to understand what’s important and relevant to your business. And most importantly, think like a business owner.”
Welcome to another episode of the SaaS Leader Interview Series! This time, we chat with Carter Severns, VP of Marketing at Place, about how to get a seat at the table and what you need to know to go from Marketing Manager to VP of Marketing.
Carter shares insights on thinking like a business owner and gaining financial clarity as a marketer. Carter emphasizes the importance of understanding unit economics, key metrics, and financial terminology to contribute strategically. He encourages marketers to ask the right questions about burn rate, cash runway, average sales cycle, CAC to LTV, and renewal rates to gain transparency into the business. By aligning marketing efforts with revenue goals, marketers can have a seat at the table and drive business growth.
Throughout the conversation, Carter highlights the value of continuous learning and acquiring diverse skills, especially in a startup environment. He recommends building relationships with senior leaders who can provide exposure to broader business discussions. Carter also suggests resources such as Ray Rike's insights on RevOps, Brandon's CEO at Place, and "The Little Black Book of SaaS" for enhancing financial understanding.
Check out the full episode below!
